Persuade others effectively
There are several rules to effectively persuade others in social psychology:
The law of reciprocity
When others have given us certain benefits, we will instinctively return to each other. Those who get the favor of others and don’t give back will have a feeling of debt deep in their hearts.
If you want to persuade the other party to take a certain action, you can first try to give the other party a little benefit.
Commitment and the law of consensus
Everyone has a desire to agree with words and deeds. Because consistent words and deeds can maintain our good image in interpersonal communication, people who act differently will be seen as confused and inconsistent.
If you want to persuade a person to take a certain action, you can first make him make a promise.
The Law of Social Identity
When judging what is right, we will act on the opinions of others.
If you want to persuade someone to take a certain action, you can first convey the message that “a lot of people have taken a certain action.”
The Law of Love
We like people who are similar to ourselves. Regardless of whether the similarities are in viewpoints, personalities, backgrounds or lifestyles, we will show such a tendency.
If you want others to love yourself, you can appropriately show some similarities with this person.
The Law of Authority
People are easily influenced by authority figures or tend to obey orders from authority figures.
If we want to persuade others successfully, we should strive to establish an image of authority.
The Law of Scarcity
Scarcity brings psychological panic. Therefore, people’s fear of losing something is more motivating than the desire to obtain the same thing.
If you want to persuade a person to take a specific action, it is best to create a sense of scarcity.